Designer’s dilemma: illusions and creativity 5.44.09
The argument between manager and designer never ends. The former fairly supposes that a good designer is the one who doesn’t self-express but answer client’s demands. The latter feels she can’t do well what doesn’t affect her in any way. Including personal affections is for her often the only way to give meaning to the task.
But there are ghosts threatening a designer who doesn’t reject the temptation of self-expression. It’s hard to tell a good solution from a personally appealing but unrelated image. Where experienced designers manage to combine personal involvement with seeing through client’s eyes, not so experienced ones tend to lose balance.
